With E-commerce sites gaining more prominence across the internet, one often ponders about factors affecting E-commerce website development. While more products and services are now made available on the internet, online portals are now developing their site in a manner that eases the browsing experience of potential customers, thereby, augmenting their buying experience. It is not easy to develop an E-commerce website as the challenges ranging from website look, its optimization and user experience can make the progress complicated. Some of the common factors that affect E-commerce website development can be listed as:
How responsive is your website:
It cannot be denied that most of your customers try to access various websites on their smartphones. Previous statistics have revealed how most of E-commerce companies derive most of their sales through orders placed on mobiles, which means that E-commerce websites have to be optimised for mobile use, thus, lending the experience to its users, whether for browsing or ordering services or products.
Choose your E-commerce platform according to your business needs:
After a website is created, the first question that one must ask is how to choose the best platform for your E-commerce website. Choosing the right platform is pertinent to every online business. While there are many platforms that one can choose from, one must take care to note if the features of the platform are in sync with your website’s requirements and growing efficiency. The factors that help decide on the platform your E-commerce website must be hosted are:
- Speed of the website;
- Uptime speeds of other websites hosted by the same provider;
- Support services promised by your website hosting platform.
Know your customers:
E-commerce websites realise that not all potential customers would like to create an account with them to avoid receiving recurring promotion emails or messages from them. There are others, however, who would like register their details so that they may access the services of that site. Most E-commerce sites encourage their customers to register with them to ease the buying and selling process in addition to understanding their demographic details important for their remarketing strategy. However, since some consumers are more inclined to buy products instead of revealing too many details about themselves, the E-commerce companies may design their purchase order in a manner that allows them to log out post completion of the transaction.
Is your website secure:
Doing transactions online can be risky. This means that your E-commerce site must have a Secure Sockets Layer (SSL) certificate that is able to convert information or data into a code to prevent unauthorized access. This is important as your customers would login with their details like credit card or debit card information in addition to providing their details including email id, phone number and residential address. Customers register themselves on a website to make online purchases using their bank details assuming that the information revealed on those websites will not be leaked and shared for misuse. For this, it is essential that your website complies with the Payment Card Industry Data Security Standard to accept payments through credit cards.
Your website’s performance needs to be optimised:
Customer retention is the key to building a long-term association with your potential customers. Your website’s performance has a lot to do with your customers’ willingness to continue using your site to make purchases. There are times when a site’s speed is described as slow or time consuming. To increase the rate of conversions of your website, you have to cut down on the page loading time. Also, since most of your customers would be browsing your site on their mobile phones, excess page loading time would result them in moving on to other websites, probably your competitors’ sites.
To ensure that your site lends a seamless browsing experience to its users, you must:
- The images used or uploaded on the site must be compressed to reduce the time taken to download them.
- The website must save their cache to improving the browsing experience of its users. While some people may be apprehensive because of the risks involved in caching, E-commerce companies can make their sites safe by using effective firewalls and virus scanners.
While building your website for carrying out an online business, it is necessary that you implement key essentials aforementioned to ensure smooth and hassle-free Ecommerce Website Development.