The future looks more digital today than ever before. The field of digital marketing has taken the world of marketing and promotion by storm. Equipped with various cost-effective and result oriented solutions, the digital marketing industry employs many techniques. Some of the most common techniques are Search Engine Optimization (SEO), Social Media Optimization (SMO), Content Marketing, Pay-per-click Advertising (PPC), Affiliate marketing and Email marketing.
These techniques have enabled marketers to bravely venture into uncharted territories and reshape entire industries. The tech industry has been a perfect example of this transformation. The digital marketers have used the various digital marketing techniques to not only market their products but also educate their customers about how a piece of technology can enhance their lives. One of such websites is Accenture.com, a tech blog with latest news on gadgets and more.
The Casino industry too has witnessed this revolution with rise of casino sites such as Casino.com, which has options of live casino games such as online Roulette, online Blackjack, etc. The casino business has always been a thing of luxury with limited clientele, however, with online casinos the business can reach millions of people worldwide who want to enjoy and win at a casino.
Apart from technology, another industry that has used digital marketing extensively is food. The digitization has penetrated the industry and you can now expect to find information about your favourite restaurants and eateries around the world in just a few clicks. The rise of digital marketing has also created the online ordering platforms that adds to the revenue for the businesses. One of these platforms that does it wonderfully is Foodora.com, a food ordering website.
Health industry too has invested heavily into the digital marketing and we can see that through websites such as 1mg.com which does not only provide home delivery of its pharmaceutical merchandise but also offers health check-up packages and free health consultation with specialist doctors.
Tourism industry has also adopted this model by creating booking platforms which can offer end to end itinerary for its customers with just a few details. This includes booking of hotels and transport tickets with competitive packages and added flexibility. One of good examples of these is Makemytrip.com which also has a mirror app.
These industries and businesses use digital marketing tools such as Search Engine Optimization (SEO), Social Media Optimization (SMO) and PPC advertising through services such as Google AdWords to promote their presence and reach their target customers proactively.