What is Social Media..?
Social media is an internet-based form of communication. Social Media can be termed as a set of tools and on-line platform that exists in the market to assist people and businesses to accelerate their data and communication desires. Websites and applications that are dedicated to micro-blogging, social networking, exposure sharing, video sharing are listed among varied platforms of social media
There are various social media platforms available according to the current times. Among them below are a few well known platforms:-
A company’s Digital marketing strategy should comprise of Social Media Marketing as an integral share. Here are 7 appealing reasons why your business should be on social media:-
#1 Building Brand Awareness: –
Being one of the most stress-free and profitable digital marketing platform, social media is a catalyst that can be used to increase a business visibility. Social Media is a powerful tool to grow awareness about your brand. Showcasing a strong social media presence is an efficient way to build your company’s reputation and show cases your business. By regular presence on social media, you keep your prospects updated about the happenings which will keep them connected to your brand and generate awareness too.
#2 Driving targeted traffic to your business through social media posts: –
Social Media has the ability to be a major source of traffic generation on you website. Any segment of industry and audience you share, a major portion of your customers and leads exist on social media. Having access to major number of your future prospects helps you boost traffic on your website. Social media posts provide an opportunity for the viewers to find your latest web content and click through to your site. These posts show up in the news feeds of followers and people interested in your product, that traffic is typically much targeted. Not only will it boost traffic numbers it will also attract the type of visitors you want to attract.
#3 Understanding audience through Social Media Marketing: –
Social Media is an effective marketing tool to build your customer base. You will fetch answer to your questions such as:-
- What are the products that they are buying and why..?
- What are the hobbies that they have..?
- What kind of posts do they prefer to share..?
- What websites are they the frequent visitors of..?
These insights have marketing benefits, which help you understand your customer. Once you are able to understand the customer, you can decide if they are your potential clients or not. This can lead to further opportunities.
#4 Building relationships with the audience: –
Whenever you think of a brand, you imagine a continuous loyalty towards the brand. Each brand has a certain group of loyal customers that stick to brand in any situations, come what may. This is because these brands have established a strong relationship with these customers. Social Media is an internet based platform that allows you to connect to your audience. Once you stop seeing Social Media as a platform to pitch your products and services to your customer, and consider it an option to connect to them, you can help make way to transform your brand. You can help your customers by answering their questions and bringing a solution to their problem, entertain and inform them with relevant content and even form bonds over shared interests. Thus, it helps to connect to your audience and ends in forming relationship with them.
#5 Monitor your competition: –
The market is full of businesses that face a huge level of competition. Hence, in the current trends of marketing, it is necessary to keep an eye on your competitors and their go-to action-plan. Getting ahead of the game and making yourself stand out amongst the crowd is another great benefit of adding social media to your marketing plan. Competitor analysis tool that are available on social media allow you track what actions your competitors are taking on the social media. Once aware of the move of the competitor, you can plan your task in a way that you land ahead of them.
#6 Social Media acts as a quick key to customer Service: –
Responding to a customer quickly is no more an option but rather an uncompromised requirement. If the customers face any problem with the product they expect you to re-solve it right away. With the help of presence on social media, you can guide your customer right away without any barrier of time or location and he can resort to solution in multiple minutes. As a result, the problem of the customer also gets resolved, and the brand saves one more customer. Studies have shown that customers choose companies that respond to their requests and complaints in shorter time. An engaged and strong social media marketing presence of your business will help you keep customers happy, and will also maintain a positive image of your brand.
#7 Managing low marketing costs: –
Internet has taken the world by storm, and similarly social media has solidly taken over traditional print marketing and advertising. Social Media Techniques are a measurable tool when it comes to marketing. Promoting one’s products on social media platforms can help increase your ROI. Using Social Media allows your advertising opportunities to grow exponentially. Regardless of the serious competition, one can reach a lot number of people with reduced costing, which is comparatively more in the traditional method as the cost to reach one customer is much higher and the reach is not as per required.
Read Also – A Simple Facebook Marketing Funnel For Beginners
About Author –
Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Digital marketing services in Ahmedabad.