What Deals With The Specification Of The Actual Good Or Service To Match The Need Of The Target Customer?

What Deals With The Specification Of The Actual Good Or Service To Match The Need Of The Target Customer?

Every product or service in the market aims to meet specific customer needs. The process of aligning these offerings with target consumer demands requires a systematic approach.

1. Market Research: The Foundation

  • Understanding Customer Needs: Before delving into design, it’s pivotal to understand what the target audience wants. This involves:
    • Conducting surveys to capture preferences.
    • Organizing focus groups for deeper insights.
  • Analyzing Market Trends: Stay updated on what’s trending and identify gaps in the current market.

2. Product/Service Specification: The Blueprint

  • Drafting Detailed Outlines: This entails creating a detailed list of features, materials, dimensions, and other essential attributes that a product or service should possess.
  • Striking a Balance: It’s not just about what’s ideal, but also what’s feasible in terms of cost and production.

3. Prototyping: The Rough Draft

  • Building a Model: For tangible products, creating a prototype helps in visualizing the end product and identifying potential flaws.
  • Initial Feedback: Allows for preliminary user reactions, leading to more informed design decisions.

4. Design Iteration: Perfecting the Offering

  • Revisions based on Feedback: Use the feedback from prototyping to refine the design.
  • Multiple Rounds: Often, multiple iterations are required to get the design just right.

5. Launching the Final Design: Bringing it to Market

  • Production for Tangible Products: Once the design is solidified, the production phase kicks in, aiming for consistency and quality.
  • Service Rollout for Intangible Offerings: Define the processes, train the team, and ensure a seamless delivery of the service to the end-users.


Q: Why is market research considered the foundation of design?

A: Market research offers genuine insights into customer needs, preferences, and potential market gaps, guiding the design process from the start.

Q: What’s the significance of prototyping?

A: Prototyping offers a tangible or visual representation of the product, allowing for testing, feedback, and early-stage corrections.

Q: Why might a product go through multiple design iterations?

A: Each iteration aims to refine the product based on feedback and tests, ensuring the final design is both functional and aligned with customer needs.

  • September 28, 2023