8 Proven Local SEO Strategies by Experts for Local Businesses

8 Proven SEO Strategies by Experts for Local Businesses

Local businesses always need to be on the lookout for new strategies that can help them reach a greater audience. SEO (Search Engine Optimization) can be really of great assistance for your website if put to use correctly. This includes updating your website regularly with fresh content, building a solid social media presence, and employing effective Local SEO strategies.

But how can you know if SEO is right for your business? Moreover, what could be the relevant approach for you to derive leads?

The market is full of expert SEO services and advice. Besides, each one of these experts has their own way of producing services based on a particular type of business website.

So, if you’re looking to take your business to the next level, enlist SEO strategies by expert entrepreneurs who will help you get there:

8 Best and Affordable Local SEO Strategies

1.      Use Keyword-Rich Meta Descriptions

Local SEO services
Source: freepik

Studies have shown that compelling meta description can double or even triple click-through rates on local ads. Promote your business with descriptive copy targeting potential customers looking for information about your specific area of interest. According to search engine optimization experts, you must be as detailed as possible when titling and writing your meta descriptions.

When someone researches a following keyword and the search engine shows results, a meta description can be located alongside the result. It is usually optimized and you can do that by employing high-volume keywords.

Pro Tip:

To refine your potential of optimizing local searches i.e. “near me”, opt for the addition of specific keywords to meta descriptions. In addition, ensure that you embed these keywords into the titles and in the content as well.

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2.      Optimize for Local Keywords

Optimize for Local Keywords
Source: freepik

Identify the specific keywords with proper local SEO keyword research. These are the ones your target audience is likely to use when researching the availability and price of goods and services in your locale. Equip all of your website content with tags that correspond to local keywords.

Besides, make sure that each page includes prominent references to those keywords. You can also run Local Site Audits to determine your industry’s most important terms and phrases and compete aggressively for them in Google AdWords campaigns.

3.      Build Link Equity

Build Link Equity
Source: freepik

Build link equity through well-executed entity mentions and share links-building tactics. Share amazing stories, features, or blog posts related to your business on other websites in an effort to generate link equity (links from high-quality sites that affect your site’s PageRank).

Further, pay close attention to who is linking back to your site (and whether any spammy links appear). Additionally, take appropriate action—such as contacting the linking party politely— if necessary.

4.      Strategically Place Metadata

Strategically Place Metadata
Source: freepik

You can improve SEO on your website by adding metatags or alternate text tags to images and video files. You can add additional information about the file to help Google better index it for search engine results. Strategically place metadata on file types and content types indexed by search engines.

Moreover, for potential customers to find the information they’re looking for, ensure all files stored on your site are correctly tagged with metadata. It could be – type/format/language remarks so that search engines can index them well. Else, register a .docx document type with Google, for example, so that users searching for documents related to office productivity can find them easily online via search results pages (SERPs). 

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5.      Write Articles with Strong Keyword Density

Write Articles with Strong Keyword Density
Source: freepik

One of the small businesses’ most essential SEO strategies is creating optimized content that is likely to be found by search engines. This means writing articles with strong keyword density while including other factors that make your content attractive to Google and other search engines.

When you’re creating your content, think about what keywords you might be targeting, as well as what are the best niches for your business. Armed with this knowledge, you can focus on writing compelling copy that engages customers and helps drive traffic your way.

6.      Local Citations

Local Citations
Source: freepik

Developing solid local citations can also be essential for small businesses looking to improve their SEO ranking. One way to do this is to add relevant hyperlinks to blog posts and website mentions. This is required to reinforce links from within the search engines.

Additionally, adding listing information (such as phone number, address, and website URL) can help people find your business faster when conducting online research. Your citations, moreover, have to be congruous and precise. Google may only display your company in search results if it identifies whether the information about it is correct.

7.      Social Media Marketing

Social Media Marketing
Source: freepik

Another effective strategy for improving small business SEO is through social media marketing. By creating engaging content and promoting it through platforms like Twitter and Facebook, you can help build links back to your website. You can draw in new customers using these platforms.

When creating these posts, aim to capture user sentiment or engage with current events in your industry. It’s so that you stay up-to-date with current trends. Keeping up with everything is more manageable if you manage your website and multiple social media networks.

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Also, make sure to connect with individuals who are experienced in providing customer services so that it will help to analyze the demands of your customer. Accordingly, respond to their request. You may also automate the process with ORM tools and services. Now, many of them have monthly subscription prices that are inexpensive for small enterprises.

8.      Link Building

Link Building
Source: freepik

Last but not least, building up a robust link portfolio is critical for any small business. To rank at the peak of search engine results, link building can’t be avoided. This means accumulating links from high-quality websites that will position your business positively within the search engine results pages (SERP).

Ways to achieve this include working with an experienced link builder or using a tool like a WebSite Auditor. SEO has one more vital factor which plays a crucial role, i.e. Backlink quality. To build quality links, local businesses should focus on developing relationships with relevant websites and more. They must also keep submitting high-quality articles and paying attention to blog commenting best practices.


If you decide to plan your strategy as dictated, you can guarantee that your business will remain on top of its game. Additionally, new faces will keep converting into your clients – helping you increase web traffic and reach new heights in SEO success! SEO is constantly evolving.

By putting local SEO services and strategies into practice, one can get relaxed and let the search engine do its work. Furthermore, you will ensure your website experiences more traffic. Eventually, it will reflect growth in your business because you have planned a very secure SEO for your websites.

Author Bio

Jagdish Mali is a senior digital marketer (specializing in SEO) at Rise Socially with years of expertise in organizing and executing effective digital marketing campaigns across multiple channels. His passion for success has led him to work with more than 500 Fortune 500 companies, small businesses, and franchisees. His extensive marketing and managerial experience has helped the company become a digital powerhouse.

  • January 17, 2023