Do you have plans of developing a mobile app for your own organization? If yes, it is true that the mobile-based technologies are quite new when you compare them against the web-based tools, but it is also right that they enjoy tremendous popularity in different spheres of life with their benefits could not be refuted at all. Their level of acceptability is also high among today’s consumers. However, there are various myths that usually surround the process of developing a mobile app. This is specifically true for the first-time developers of mobile apps.
Thus, this discussion is important to debunk all those misconceptions so that the developers are always on the right track.
Myth 1: Time taken for developing business apps is a minimum of 6 months
This is not true at all. If developing and deploying a mobile app would take such a long time, it would become a hurdle in the way of the progress of a business in terms of mobile technology. If an organization has the right kind of mobile platform, he development time of a mobile app can happen in less than even half the time. Reusing existing programs along with back-end services are some of the measures the developers could use to enhance the development and integration time.
Myth 2: Once the development of app is done, your job is over
This is again a big misconception as your job is hardly over even though the development process is completed and your app is available in the app store. The crucial part is ensuring that your customers are using it on a regular basis. In fact, developing a mobile app is one of the simplest things to do as compared to getting it used.
Myth 3: The developers of a mobile app should be familiar with many programming languages
Myth 4: Marketing your app invariably means spending lots of money
Yes, when you invest a lot of money to market your app, it is the easiest way out to increase its visibility but that does not mean that this technique is always an effective one. The actual growth and effectiveness starts when you have developed a great app and is a thing of joy for your initial group of customers. There are many studies that have proved that the reason behind the success of several mobile apps is due to positive word of mouth. Moreover, it has also been observed that the tendency of many people is to endorse those products that are distinct and can stand out in the crowd. When you allocate a big budget on marketing initiatives, there is no doubt that the number of downloads are very high but that does not guarantee retention of the users always.
Myth 5: Customers are synonymous with users
It has been seen that that developers of mobile apps use the term “users” more often than “customers”. But these two terms are not interchangeable at all. A user may not be customer as he or she simply interacts with a mobile app. On the other hand, a customer is a person who is being served by a mobile app. Thus, there is a great deal of differences between them and it is a big misconception. Usually, when developers of an app are thinking about the users, they are considering the experiences of those users. While there is no doubt about the fact that user experiences are crucial for the success of an app, they may not take into consideration the key business problem of an app. One important question that the app developers should do introspection on even prior to designing an app is why should people download that app?
Now to find out an appropriate response for this question, in-depth planning phase is needed. It is a period when through research should be conducted by the developers to identify and analyze their target audience. It is also important to find out information about the goals and desires of the target audience to design and develop a customer-centric mobile app.