“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”
– Susan Cooper,
Social Media Enthusiast and Strategist
Yes, this exactly is what entrepreneurs need to understand when it comes to strategizing social media marketing plans. As long as you’re being yourself, with no exaggerated proclamations made on social media, allowing people to engage and interact through promotional campaigns of products and services, you’re on the right track. However, there’s much more than merely strategizing interactive social media marketing plans.
If at the end of the day your campaign ends up roping in fewer or no prospective consumers at all, then it’s time you should reconsider working on the strategies from scratch. Here are 8 easy steps to creating brilliant social media marketing strategies which could actually work and fetch you promising ROIs at the end of the day.
#1 – Accumulate real-world stats and facts; assumptions don’t work
Guesswork and ambiguous facts and figures simply don’t work when it comes to social media marketing. If you are planning to launch something brilliant that works well for your social media marketing campaigns, then you need to consider gathering real-world stats.
If you are developing marketing strategies based on assumed data, then sooner or later, the real-world stat would affect your analysis, thus lowering the chances of an ideal revenue generation. Instead, you can opt for using analytics for different social media platforms like Twitter, Facebook, Instagram, Pinterest, LinkedIn and the likes.
#2 – Choose social media platforms based on your target group of audience
Talking of social media marketing strategy, entrepreneurs should be smart enough to execute plans based on the target audience. If your target audience is a bunch of young people, then targeting platforms like Instagram, Snapchat, and Facebook can be a good option. Chances are that you get to attract more younger crowd on such platforms.
According to a 2015 study, it has been found that 51% of people within the age group of 18-24 use Instagram and 42% of the younger crowds are said to use Snapchat. On the contrary, 65% of users belonging to the age group 50-64 are reportedly active on Facebook, while 24% of them are on LinkedIn, and 21% on Instagram. Now that you know the math, consider targeting social media platforms in accordance with your audience and their behaviorism.
#3 – Analyze all active social media followers by monitoring your contemporaries
If you are keen to make social media the playground for your business, then consider analyzing audience count on each of the platforms. The best way to do so is by gauging your competitor’s activities and keeping an eye on the various social media platforms where most of the prospective consumers tend to remain active. At first, you may create a list of company names that sell similar products and services.
Once you have done short-listing the firms, quickly move on to the very next step, which is to maintain an account of the number of followers active on different social media platforms that your competitors use. This, as a result, will help you with insightful details on all potential social media platforms where most of your target consumers remain active. Eventually, you will be able to ensure more effective social media market penetration for your business by placing ads and running campaigns on digital platforms.
#4 – Carry out a social media audit if your brand is already active on digital platforms
Merely coming up with a strategy for your brand’s exposure and marketing on social media isn’t really enough if you’re aiming to outreach a wider base of audience. You need to monitor all progress and keep track of the effectiveness of the strategies constantly. Thus, in order to do so, you can think of running a social media audit and figure out things that would work well for your trade and also the ones that would not.
Analyze all social media metrics, and also keep note of all potential outcomes of campaigns and digital ads, placed by you on various social media platforms earlier. Another important aspect of conducting a social media audit is to make sure whether your content is updated in accordance with the latest trends and strategies required for a stable revenue generation.
#5 – Remember, the strategy must encourage client engagement
Before you come up with a strategy, make sure that the idea has enough potential to generate saleable and engaging content at the end of the day. You should always think of coming up with something unconventional and fresh. For instance, if you plan to sell educational supplements to all prospective clients via digital platforms, then you plan something that makes things look interactive and not too pushy.
Conduct an online quiz contest and declare that the winner gets to win an E-reader. The very idea of an online quiz contest will allow students to interact, explore and share knowledge among their peers. On the other hand, discounts, offers and prizes will possibly attract more clients to participate, thus fetching your brand the desired exposure.
#6 – Choose an ideal time to post certain contents on various platforms
Merging the idea of morning motivation with your business that sells jogging gears and sports accessories is nice, provided you choose the right time to post the content. You simply cannot talk about it at 8’o clock in the night. There are rare chances that your target audience will browse through the content during that hour of the day and find things relevant.
On the contrary, you can come up with the same idea and merge it with a motivational video. In that video, talk about life struggles and why should people stay fit and active, and post the content at 8’0 clock in the morning. You would immediately stand a chance to attract larger consumers on social media. Did you get the drift of it?
#7 – Decide the frequency of posting and sharing content on social media
Now that you’re done picking an ideal time to post and share certain contents, it’s time for you to decide for how many times in a week you should come up with a new content and post them on various social media platforms. From viral posts, to catchy one-liners; from stories to a ten-second ad; content comes in all shapes and sizes.
You just need to schedule all posts according to the level of client engagements and availabilities. For example, you may plan to make Instagram and WhatsApp stories that promote your brand, twice a week. And you may choose to share catchy one-liners and motivational quotes relevant to your service and products, regularly on Facebook, and once in every two days on Twitter.
#8 – Set social media marketing goals that are attainable; take small steps
This is yet another effective way to strategize social media marketing successfully. If you plan to attain everything and meet impossible goals all at a single go, then the idea might not materialize in the long run. Take small steps instead. Run one campaign at a time, and mould your content accordingly for different platforms, without taking the risk of changing the entire theme of the campaign for different social media platforms.
Once you see that the outcomes are positive and the branding of the online campaign has received sufficient exposures and appreciation, think of other innovations that can be brought forth and introduced to get target consumers hooked and wanting for more.
Now that you are aware of every idea and constructive ways to create social media strategies, which may work well for your business, arrange for a team meeting today and brainstorm all strategies to step up your game this year. Good luck!
Siena William is an entrepreneur and activist of women’s rights. She has pursued her MBA from Australian National University. She has recently joined Assignment Help Company as a writing expert.