The launch of a new product to the market can be the beginning of a beautiful friendship … or a total fiasco. It is a key moment to which you have to pay full attention.
In recent years, the term ” growth hacking ” has become fashionable , which refers to non-traditional digital marketing strategies to ensure accelerated growth.
Many start-ups use this type of resources to ensure a rapid penetration in the market, but growth hacking can be beneficial for companies of any size and age. That’s why today I’m going to tell you 10 marketing strategies based on growth hacking to make your new product take off.
Top 10 Marketing Strategies to Launch your product
#1 Make a pre-release drawing
For a product to start quickly, it is necessary to create expectation around its launch, starting weeks or even months before.
One of the most popular techniques to achieve this is through draws and pre-launch contests. Offer your product exclusively to a handful of lucky ones, in exchange for helping you spread the word about what’s coming. There are many options: photo contests, prizes to the most original idea, draws …
Choose the one you choose, try to find a system that increases virality as much as possible, for example, by making users share their participation in social networks. Be creative with messages to avoid being perceived as spam and offering extra points for bringing friends.
#2 Increase your organic visibility
Having a website well positioned in search engines gives you a “base” of traffic to which you can communicate your new products, which makes things much easier than if you start from scratch each time.
In order for your search marketing strategy to work, you need to give users information that is truly useful to them. Focus especially on optimizing these three areas:
- Keywords . Do not think about what you call your product, but how a new user would look for it.
- The meta description (or the first words of the text). Users see the meta description as the summary of your page in the search engines, so it must be attractive. But beware: sometimes Google ignores it to show the first lines of the page, so make sure they are descriptive.
- The first paragraphs of the text : the objective is that the user is well informed of what your product is and what it does with the least investment of possible reading time.
#3 Create shareable content
The regular creation of content is one of the strongest digital marketing strategies, especially in the medium and long term.
Invest time to create a quality blog about your business or about topics related to it that may be interesting for consumers. The objective is to get the users to share them, generating traffic to your website on a regular basis.
#4 Dare with re-marketing
An intelligent marketing strategy goes through recognizing that it is not just about impacting users blindly, but about guiding them step by step through the conversion funnel .
Consumers may be at different times in the buying cycle, and they may not be ready to buy the first time they hear about you. But that is no reason to let them pass. What you have to do is get them to leave your data to start feeding your relationship with them.
In the same way, do not neglect your habitual users. Stay in regular contact with them (for example, through a newsletter) and of course, do not forget to notify them of your launch.
#5 Create a recommendation system
The word of mouth is still an incredibly effective system to provide a product. In a natural way, users talk to their contacts about the products they use and make recommendations. But you can also give the wheel a boost so that word of mouth or buzz marketing starts working in your favor. How? Very simple: create an incentive system for recommendations.
Everyone likes to get free stuff, so you just have to offer a discount coupon or a “free shipping” offer in exchange for bringing a certain number of friends. And then, let the chain follow!
#6 Optimize the speed of your site
A trick as simple as effective: make sure your website works at lightning speed.
There is nothing that desespere more to the users that a web page that takes centuries to load. On the contrary, a fast and fluid website improves the user experience and the perception of the brand.
There are many things you can do to improve the loading times of your website , so be sure to consult an expert. Meanwhile, a quick trick: make your images have the necessary quality to be seen clearly on a desktop computer, but no more.
#7 Establish relationships with bloggers
Influencers are the new kings of digital marketing strategies. As experts in a subject or sector, they usually have a loyal audience that is willing to follow their recommendations, which you can exploit in your favor to make the new product known.
To get bloggers and influencers to talk about your brand , the most common strategies are to organize events and send free samples. But keep in mind that you can not “buy” their opinion, since they owe their audience to be honest about what they think. To avoid disasters, do a good job of previous research to select the bloggers that interest you the most.
#8 Take care of the customer
In recent years, users have become accustomed to receiving responses from brands 24 hours a day, 7 days a week. Therefore, you have to be available online to help them.
Customer service is probably one of the areas in which a good selection of personnel is more important. The ambassadors of your company must be patient, have empathy and be decisive in order to offer the customer experience that your brand deserves.
#9 Prepare the FAQ before launching the product
When you launch a new product to the market, users often have a lot of questions about how it works. The more innovative it is, the more explanations you will have to give. Therefore, my recommendation is that you save as much work as possible in advance by creating a complete and well-visible “FAQ” section. Ideally, you should encourage users to visit before contacting the company to ask questions.
#10 Do not forget email marketing
Email is that digital marketing strategy that seems old-fashioned, but it’s still as effective as ever . Use it!
To use email marketing effectively , the first step is to create a database of your customers. The more information you can associate with each of them, the better. Think about things like age, place of residence, children and of course, previous purchases or products for which they have shown interest.
From this information, you can create a highly personalized message strategy, where the user perceives that the emails he receives have been written especially for him. The automation of marketing can be of great help to you when managing all this information efficiently
About Author –
Lissa Doniro is asenior research specialist at one of the leading logo designing company. her duties are to invent new marketing ideas and to share them with marketing team.