If you haven’t jumped into the video marketing bandwagon, this is your year. Why? According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos in their marketing plans. And interestingly, the trend has continued to progress rapidly. It has shown the ability to create footage that engages their customers by providing chances to both teach and entertain them.
Indeed, videos are the next big thing in marketing. Not only because everybody is making them, but also because they are profitable and versatile. But even so, many small company operatives still look to nervous away from this powerful advertising tool.
The reasons? They don’t trust they have the inexpensive to make ongoing videos, they don’t have any thoughts on what to produce or they don’t have the essential gear and/or time. But if these are your excuses, then you have none; because we live in a whole new world. These reasons don’t hold as much heaviness as they once did.
Videos can be made by everyone – everywhere – high quality video is no longer reserved for large corporate businesses. With access to a phone or camera, you have the ability to create or access powerful video videotape that involves with your clients.
If you are not convinced into joining the video marketing hype, you’d probably change your mind after reading these 8 reasons.
#1. It helps you make some serious money.
Yes, with videos, you can boost conversions and turn them into sales. By simply adding a product video and putting it on a landing page, chances are, conversions are increased to about 80%.
Studies suggest that nearly 75% of online users who have seen how-to or explainer videos about certain products, ended up buying. Well, it is not surprising, though. As humans, we rely so much on our vision. So, if pictures have already capture your attention, how much more if they’re moving.
#2. It yields better ROI.
Although video production is not as cheap as you think, the results are pretty impressive, paying off big time in terms of ROI. Besides, there are plenty of free video editing tools out there. You can use them to transform raw videos into something truly convincing and decent.
#3. Educate Customers on Various Topics
The best marketing campaigns don’t sell products and services 100% of the time. I mean think about it; nobody wants to feel pressured to purchasing a product. So what do you do? Instead, you can educate your audience on a range of topics within your industry. That’s where video comes in.
With video, you have the ability to cover multiple topics with visuals easily. For example, if your a dental practice that provides a variety of services – instead of creating patient reviews, you can easily create educational videos on the specific topic and/or create step-by-step videos on a popular topic such as teeth whitening or what to do to avoid cavities.
Doing so will give your audience the content they crave in a low-pressure environment.
#4. Build a Relatable Brand That People Love
If you are a business-minded person, you know that trust plays a very important role. The same goes with marketing. To be effective at marketing, use videos. How? Show your face to your audience so they become accustomed to it. This will allow them to build trust making it easier to sell them your services or products
#5. Engage with Mobile Users
Believe it or not, mobile and videos go together. Who knew that mobile users have a longer regular care span than desktop workers? Desktop users incline to only stick with a video for about two minutes or less, on the other hand, mobile users have an attention distance of 2.4 to 5 minutes, dependent on the expedient.
As a business owner, such as a dental practice, it’s necessary to always have a mobile-first attitude. In a report made by YouTube, it was stated that mobile video consumption increases by 100% annually. That is because people love to watch videos whenever they have time. So, as more and more people use smartphones, expect your audience to grow bigger and bigger.
#6. Create a More Personalized Experience
Emotions are contagious – think about it. If you are feeling full of energy and happiness, it naturally radiates to the people around you. When you use video marketing for your campaigns, you can really share and show your personality / brand to your consumers.
#7. Videos engage everyone.
Because it is easy to absorb, it is no surprise why videos are considered great tools for learning. Let’s admit it. Nowadays, everybody is too busy that we no longer have time to scan a long product description. As a modern consumer, we want to see things in action. That includes products and services.
#8. Rank Higher in Search Engines.
YouTube is the second largest search engine in the world. And even better? It’s owned by the largest search engine in the world, Google. When you choose to use video marketing in your campaign, you’re right, your videos can surely help your website get ranked higher on Google. How? All you need to do is incorporate a bit of video SEO into each video you create and publish.
Has your business invested in online video yet? Due to the advancements in technology, video advertising is becoming more widespread. So, if you want to take advantage of it, there is no better time to do it than now.
Usman Raza is a freelance writer, marketing specialist at Crawford and O’Brien and co-founder of Usman Digital Media. When not working, he’s probably spending time with his family. Follow him on Facebook @usmanraza40 and Twitter @usmanintrotech.