We all know that Search Engine optimization is evolving. Moreover, the position of relevant, high quality and frequent content around the market is critical.
With just a few days away from 2014, more and more brands and businesses are enthusiastically accepting the content marketing. This may make you worried about how your team can produce the engaging and shareable content continuously.
A well thought out content is the engine that will drive the online visibility in 2014. Here is how to plan for content marketing in 2014.
Firstly, let your content plan be your guide. This plan will be similar to an editorial calendar that guides you in the production of your publication schedule. For example, the content on different news outlets like CNN, Forbes, The New York Times produce the multiple industry news following a set of editorial guidelines that align with their value proposition.
Define what topics you need to cover: To produce an effective content plan, firstly, you have to define your coverage area for content. In other words, you need to define what topics you need to cover.
Know your target audience: Understanding the behavior of your target audience online, is the most important thing you need to do because this will help you to create potentially shareable and engaging content.
Another audience that you must consider is media:
- What are the favorite online news sources of primary audiences?
- Who should be the secondary audience, when you are thinking about your content plan?
- What reporters to follow on twitter?
Consider an SEO Strategy:
It is necessary to have a solid SEO strategy that support your content marketing investment, when it comes to content planning. To achieve best results, you should develop your content by keeping both audience and Google in mind. You need to optimize all your contents including:
- Blog posts
- Web copy
- Online videos
- Landing pages
- Audio or podcasts files
Implement a social media strategy:
Content planning is the vital part of social media marketing. To start your content planning in relation to social media program, you have to run some Key Performance Indicators and analytical reports on on-going content consumption and sharing, so as to assess the areas in which your future content should be based.
If you are really going to invest full on in content marketing in 2014, then ensure that you have the best or effective social media management & monitoring tool. The type of tool will depend on the volume of content.
Online public relations are critical to success: In the online marketing world, doing public relations is related to – understanding the “when”, “where” and “how” of influential reporters, bloggers & journalists. When you begin to plan your public relation calendar for 2014, make a targeted plan for such people.
Let the leader of your company head the way: Make use of your company’s leader personality values as contributions to their industry and for your advantage as a part of content marketing.
Summary: Hopefully, now you are ready to plan content marketing effectively for 2014. Content marketing, if done in a right way, have many great benefits. So get it done in a right way in 2014.